Friday, January 9, 2009

Giving back

Versace is not only concerned with luxurious suits, now the Italian mega-label has made charity work a key priority. The Versace/One Charity Gala was Versace's firdt official fashion show in China and it double as a charity fundraiser to benefit the Jet Li One Fuondation. Versace is committed to deleloping its corporate philanthropic activities in China and showcased a full-scale, Milan-style fashion show, featuring the Versace spring-summer 2009 men's and women's collections. Versace and the Jet Li One Foundation have established a partnership to open children's centers in Sichuan Province-site of a devastating earthquake earlier this year that left thousands of kids orphaned. Along with the evening's auction, to raise additional funds on a long-term basis and to commemorate their partnership, Versace also designed and created an exclusive Versace/One foundation logo. All of the proceeds will be donated to the One Foundation charity.

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